Marketing KPIs Part 1: Messaging, Awareness, and Website Metrics

How important are marketing KPI’s for your branded-ingredient business – pure gold, maybe even platinum. Tracking performance, optimizing marketing strategies, and driving measure marketing campaigns is a roadmap to your companies’ growth. This roadmap helps you track awareness, generate high quality leads for your sales team, expand into new markets, and strength your ingredients credibility – all gold. But which KPI’s are the best, which ones REALLY matter in our industry? This blog series focus on website traffic.